Diet Coke has to go ... who's with me?

Many of you grew up with that same sexy commercial for Diet Coke, yeah you know the one! It features loads of women taking a break at 11.30 in the morning to see that hot worker take his shirt off while sipping Diet Coke? Well just to refresh everyone's memory I happen to have a clip of such commercial here:

I am ashamed to say that I'm a marketer's targeted audience, if a commercial is good or catchy I end up purchasing the goods advertised or eventually succumbing to its temptation.  Examples of this are me owning every Apple gadget you can think of and "needing" the newer version when it comes out. So why did I choose Diet Coke over Diet Pepsi? I would hope that the main reason is the taste of course but I'm sure deep down the ads had a lot to do with this.

So today I decided to cut out Diet Coke from now on and have one over the weekend as a reward ... I will give you all a minute to feel sorry for me in my moment of insanity and rest assured I hear you! It is going to be a hard battle and I may fall of the wagon a couple of times but I have faith that I'll get there in time. Although Diet Coke commercials make this drink seem appetising, sexy and desirable the truth is it is quite the opposite. The side effects are getting worse too with constant updates from those pesky scientists doing what they do best, scaring us!

Sadly the day has come were I think scientists have more clout than marketers however. So goodbye Diet Coke. It has been swell, you have been there for me through fad diets to break ups, lunches and dinners and even nights out. The next step would be to cut out vodka but let's not be hasty now!

Would you be willing to give up Diet Coke or your favourite soft drink? Have you done this already? If so let me know, I can use all the help I can get!